There are enough people out and about creating
websites and wanting websites created, who have a
basic camera or a mobile phone. Very quickly these
photographs can be taken and transferred to a
computer and published as part of the website. But,
this process will not do.
And
here I am not necessarily talking about products
displayed in a catalogue of an e-commerce shop. Yes,
these images need to be clear, sharp and to work to
sell the product. You need different angles and
view. They need to be in focus and ideally they all
need to be along the same theme. Taken the same way
around (portrait or landscape), you then should make
sure that they all have the same background, or at
least the same theme of background. It looks
absolutely horribly messy when the photos are a
mixture of greyish white backgrounds because the
flash is not strong enough. But I realise that for
many small shops the time, effort and expense of
getting the product lines photographed is too much.
So here, just put a bit of thought into the
photographs and maybe ask your suppliers if they can
assist.
What
I do insist are taken properly, where possible, are
the pictures that abound the home page and the
banners of the website. If a banner is being created
for the entire site then it is something that every
visitor will see. If that banner uses a photograph
that is badly framed, out of focus and poorly lit,
it will reflect on the entire website and could
ultimately lose you vital visitors.
I
always use professional stock photography whenever I
create a website sample, along with the offer that
once the website goes live, I can buy the license
for those photographs as part of the agreed price,
or the customer can select their own choice from the
same website that I buy from.
This
usually works fine, but sometimes the customer
insists that their favourite snap will work just as
well and provides that. This is fine if they are
good at photography, but all too often the quality
of the photograph supplied is below the quality of
the photograph originally in that place on the
website. And who is going to be first to point that
out? Me, or the customer?
The
thing is, professional stock photography can be
incredibly cheap and fun to source. There may be
millions of photographs per site, but once you start
searching on a theme it is quite straight forward.
If you need Moscow photography, just search for that
in your preferred library.
By
going to a library and paying a couple of pounds or
dollars per photograph you are protected from
accidentally using copyrighted material, which could
later catch up on you. The library will also have
checked carefully each photograph for quality, so
you know you are getting the best.
Do
not cut corners. Buy the best!
If
you want to know more about website design, stock
photographs or marketing, please call into our
marketing blog.
Or feel free to come along to ask us a question.
Keith Lunt owns Janric webdesign, who provide a
reliable
Merseyside Website Design
and marketing service. Article Source:
http://EzineArticles.com/?expert=Keith_Lunt
